20 Years of Enterprise Data Architecture. Now Deployed in Hospitality.

Before founding 30A AI, Stephen McDaniel spent two decades building data architecture, forecasting systems, and analytics platforms inside Netflix, Microsoft, Tableau, Oracle, and SAS — where the models had to be defensible, not optimistic. He authored the industry-standard books on analytics and visualization, taught at the world's leading professional societies, and built the systems that enterprise teams still rely on today. Now he brings that same enterprise rigor to $5M–$500M hospitality operators—hotels, resorts, management companies, and restaurant groups—.